brand

Our company has created its own independent market by establishing high-price and high-trend brand of children’s clothes for three different age groups, babies, toddlers, and juniors with various taste. This is because we have been aiming to differentiate our brand from other companies’ by enhancing the brand value through producing high-standard fashion while avoiding basic casual style in which the brands tend to be involved in price competition and highly competitive traditional style segments.
The multi-brand strategy with a variety of tastes reduces the impact that fashion trend gives to the products’ sales by change and enables for a shop to deal with more than one brands. It also has an effect to increase customer loyalty to our company as customers are able to select their own clothes with different tastes from the multi-brands by preference according to their lifestyle or scenes.

Toddlers & Babies

This brand group is aimed at children aged from newborn to around nine years. There are now thirteen brands ranging from babies (0 through 3 years old) to toddlers (3 through 9 years old). This reflects our hope to make happy clothes that color childhood and become a focal point for memories.

mezzo piano
pom ponette
   
This brand expresses a romantic and lovely world that girls adore. It proposes an everyday world wrapped in sweet dreams, decency and gorgeousness allied to contemporary sense and hand-made delicacy. The scope of this brand extends from casual wear up to formal dresses.
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kladskap
kladskap
 
This brand theme is “clothes nurturing”, which means “nurturing” rich spirit via “clothes” since clothes is essential for human lives, and is an important factor for children’s learning. We pursue the following, and provide lifestyle delivering rich nature and modern culture.
・“Caring” for children = Ecology
・Stimulating “sensitivity” for new era = Modern
・Commitment to quality and “functionality” = Technology
We work on this welfare and environment project brand collaborating with various groups and artists.
b-ROOM
b-ROOM
 
This unisex brand provides comfortable and relaxing daily clothes, and enriches children lives with meeting the needs of the times.
petit main
petit main
 
This provides childish and modern fashion with both boys and girls at affordable price. We pursued daily clothes from mothers’ perspectives, and commit comfortable clothes.
mezzo piano Junior
Mezzo Piano
 
This brand's concept is "Snappier casual!". We deliver stylish but basic and practical clothes.
Orobianco baby
Orobianco baby
 
This is the baby line of Orobianco, an Italian brand, and created by made in Japan materials, high-quality sewing, Italian charming color, and original textiles. We provide high-quality baby clothes enriching everyday life.
Pupil House
Pupil House
 
This brand is launched our idea that “we want to create shops with the clothes that children can fully enjoy dressing up”. We provide original and basic items appropriately including hand-made feel and modern fashion trend at affordable price .
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Junior

This brand meets with various tastes to suit early teenage children. The brand is launched with a wealth of excitement, thrills and joy; capable of entirely coordinating the everyday lives of juniors.

mezzo piano Junior
Mezzo Piano
 
This is a brand for gorgeous and romantic girls. We provide all styles, ranging from the decent European tastes to cute casual fashions reflecting current trends.
mezzo piano Junior
Mezzo Piano
 
This brand's concept is "Snappier casual!". We deliver stylish but basic and practical clothes.
pom ponette Junior
pom ponette
 
This casual brand with a strong Gallic influence is characterized by the esprit of Paris and refined loveliness. We are proposing decent and casual styles, allied to pastel monotone colors to reflect current trends. We are launching a range from daily wear up to school wear.
Lindsay
Lindsay
 
This is a casual brand which provides dressing-up-lovers with girly style and everyday happiness.
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Lovetoxic
Lovetoxic
 
This brand is for cheerful girls who love dressing up with mixing such as American, Rock and girly fashion trend.
BLUE CROSS Girls
BLUECROSS kids
 
A brand for slightly cool, spicy “cool and cute” girls. The appeal here is our mixture of styles alongside youth trends reflecting various tastes.
 
BLUE CROSS
BLUE CROSS
 
This brand is entirely focused on youth trends, such as street fashions and American casual wear. We are winning a new class of fans thanks to manly, stylish and more-than-adult outlines.
 
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Junior

Having established partnerships with overseas brands with various tastes, we are expanding the scope of new NARUMIYA brands. New encounters await, which our original brands could not encompass.

mezzo piano Junior
Mezzo Piano
 
A brand of children’s wear, “ANNA SUI mini” comes from “ANNA SUI”; a constant talking point in the New York Collection has made its debut. Based on keywords of “dreamy,” “classical elegance” and “sweet grunge,” we are proposing new stages for girls ranging from babies to little girls.
mezzo piano Junior
Mezzo Piano
 
pint-sized styles for your girls and toddlers, inspired by our most iconic clothing and accessories. colorful, comfy, playful and kid-friendly, it’s perfect for twirling, tumbling and everything in between.
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